Aligning with the Modern Consumer Compass

Dec 5, 2024 | , | Park Street University |

How Brands Can Elevate the Alcohol Consumer Experience

At Bar Convent Berlin, Charlie Mitchell, Global Head of Consumer Research & Insights at CGA by NIQ, explains the latest on-premise trends and how to elevate the alcohol consumer experience. Charlie reveals which brands are leading the charge and what alcohol consumers are looking for in an on-premise experience.

The On-Premise Trends in the German Alcohol Market

In this presentation from Bar Convent Berlin, Christian Haese, the Co-Founder & Managing Director of Meoton, discusses the current on-premise trends in the German alcohol market. Haese discusses where these alcohol trends start and how they have changed over the years in Germany.

More Resources on Marketing Trends

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