The Keys to Growing a Premium Alcohol Brand

At Bar Convent Berlin, Ilaria Cervone, Founder and Managing Director of Liquid-Hub.com, discusses the keys to growing a premium alcohol brand. Cervone digs deep into what makes a brand premium and how alcohol brands can connect with consumers and premium occasions.

How to Win On-Premise with Current Alcohol Trends

In this presentation from Berlin, Graeme Loudon, Global Customer Success Director, CGA by NIQ reveals how brands can win on-premise with current alcohol trends. Loudon discusses the importance of understanding consumers, occasions, and how brands can leverage their premium products.

The Current Trends in Premium Tequila and Agave

At Bar Convent Berlin, Michael J. Dolan, Mijenta’s Global Head of Communications, discussed the current trends in premium tequila and agave. Dolan touches on the importance of premiumization within tequila and how other agave options are trending in a positive direction.