Every beverage alcohol brand would love to establish a footprint in the New York City market, but there are certain realities that must be accounted for in order to make consistent sales in NYC. In his presentation from Bar Convent Brooklyn, Brian Rosen, CEO of BevStrat LLC, discusses the difference between making sales on and off-premise in the New York market and the concepts that brands must know beforehand. Rosen also breaks down the five points that matter when selling to retailers in New York.
The effects of the pandemic and related restrictions changed the business landscape in New York for beverage alcohol brands. In this presentation from Bar Convent Brooklyn, Mhairi Voelsgen, Founder & CEO of Brovo Spirits discusses how brands must adapt their strategies for the New York market post-pandemic. Mhairi covers the differences in the market now compared to the years prior to 2020 and also compares the New York market to other accounts nationwide.
More Resources on Selling in Different Markets:
Entering the North Carolina Control State Market