The U.S. spirits industry stands at a pivotal moment, commanding an unprecedented $112.5 billion market while navigating a perfect storm of trade tensions, supply chain volatility, and structural shifts that are reshaping competitive dynamics across the category. As spirits capture over 42% of total beverage alcohol sales, the sector faces both remarkable growth opportunities and formidable operational challenges that demand new strategic approaches from brands of all sizes. These Bar Convent Berlin sessions provide essential intelligence on the forces reshaping American spirits, from the policy battles over tariffs that threaten billions in export revenue to the explosive growth in RTDs.
DISCUS: The State of the $112 Billion U.S. Spirits Market
At Bar Convent Berlin, Christine LoCascio, Chief of Policy & Strategy at DISCUS, breaks down the facts behind the $112.5 billion U.S. spirits market. Despite a “roller coaster” trade environment and shifting tariffs under the new administration, spirits now dominate 42.2% of the total beverage alcohol market, outperforming both beer and wine. Learn why RTD products have grown an astonishing 900%, why Tequila is on the verge of overtaking Vodka as the #1 spirit, and how the “Toast Not Tariffs” coalition is fighting to protect exports.
Why Small Spirit Brands Should Embrace Chaos
When you are one of the small spirit brands in the industry, economic uncertainty isn’t just a challenge. It can also be an opportunity. Nick Gillett, Managing Director of Mangrove Global, explained why craft and small spirit brands must harness agility and passion to disrupt the dominance of industry giants such as Diageo and Pernod Ricard.
Spirits Bottle Sourcing: How to Keep Stock Flowing Amidst Global Shocks
What can a former Amazon executive teach the spirits industry about sourcing spirits bottles during global shocks? Mehul Brahmbhatt, Founder of Tharra Company, applies the “Amazon Flywheel” (Selection, Price, Convenience) to the world of craft spirits. Discover the complex global journey of the Tharra bottle and tactical advice on overcoming 25% cost increases, unpredictable tariff policies, and glass sourcing challenges by building a resilient, multi-vendor supply chain.
More Resources on the State of the Industry
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