Berlin, DE—Park Street Companies, a leading provider of back-office solutions for alcohol industry brands, is thrilled to announce the return of its highly anticipated educational seminar series, Park Street University, at Bar Convent Berlin.
The event will occur from October 14-16, 2024, at Messe Berlin in Berlin, Germany. This year’s lineup will focus on industry trends, consumer insights, and market dynamics.
Attendees will hear practical advice on various topics crucial to success in the alcohol industry, including premiumization, brand building, finance, distribution strategies, regulatory landscapes, and market expansion.
The education series will feature more than 25 presenters sharing their expertise, providing attendees with knowledge and strategies to navigate the alcohol industry’s challenges and opportunities in 2025.
October 14, 2024
The Future of Mindful Drinking in Modern Markets (12:00 – 13:00)
- Spiros Malandrakis, Global Head of Research – Alcoholic Drinks, Euromonitor International
- Raphael Vollmar, CEO – CO Founder, Rheinland Distillers GmbH
- Camille Vidal, Founder, La Maison Wellness
Spirits State of the Industry: Key Trends & Opportunities for 2025 (13:30 – 14:30)
- Melita Kiely, Editor, The Spirits Business
- Lindsey Johnson, Founder and Creative Director, Lush Life
- Stephanie Schneider Ghosn, Marketing & Content Manager, Park Street
- Charlotte Voisey, Global Head of Ambassador Advocacy, William Grant & Sons
Checking the Pulse on Premiumization (15:00 – 16:00)
- Ilaria Cervone, Founder and Managing Director, Liquid-Hub.com
- Graeme Loudon, Global Customer Success Director, CGA by NIQ
- Michael J. Dolan, President & CEO, Mijenta
- Chris Tanca, Founder, Cordusio Ltd
Maturing Markets: A Look at the Contemporary Whiskey Shelf (16:30 – 17:30)
- Steph Barlow, Export Manager, Hotaling & Co
- Robert Caldwell, Global Brand Ambassador, Teeling Whiskey
- Fabrizio Leoni, Co-Founder & COO, The Heart Cut
October 15, 2024
Aligning with the Modern Consumer Compass (11:30 – 12:15)
- Christian Haese, Co-Founder & Managing Director, Meoton
- Charlie Mitchell, Global Head of Consumer Research & Insights, CGA by NIQ
A Guide to Building a Spirits Brand (12:30 – 13:30)
- Nitzan Podowsa, Co-Founder, Cardenxe Sotol
- Laurie Offer, Growth Director, Thirst Craft
- David Yan Gonzalez, Director, Tequila Operations, 818 Tequila / Calabasas Beverage Company
- Maximilian Wagner, Founder & CEO, Belsazar Vermouth
How to Reap the Rewards of Your Finance Strategy (14:00 – 15:00)
- Giuseppe Gallo, Founder & CEO, Italspirits – ITALICUS – Savoia
- Valeria Piovesana, Lawyer, Finity Technology
- Brian Rosen, Founder, InvestBev
Maximizing Brand Worth Through Innovation (15:30 – 16:30)
- Audrey Bruisson, Marketing and Brand Advocacy Director, SPIRIBAM
- Morten Rinder Stengaard, Co-Founder and CEO, BeMakers
- Alina Pîrvu, Strategy Director, Thirst Craft
- Maurice Doyle, Chief Executive Officer, Compass Box Whisky
The Category Trends Shaping Alcohol in 2024 (17:00 – 18:00)
- Jonas Schenke, Co-Founder & Managing Director, Mayaciel Spirits GmbH
- Benjamin Scheuerer, CEO, ARTWERK GmbH
- Lorcan O’Duffy, Global Marketing Manager, Maison Ferrand
October 16, 2024
Beyond Borders: How to Build Traction in New Spirits Markets (11:30 – 12:30)
- Maria Pearman, Partner, Green Hasson Janks
- Quentin Job, Managing Director – International, Cincoro Tequila
How to Harness a Distribution Strategy That Drives Sales (13:00 – 14:00)
- Chris Maffeo, Founder, Maffeo Drinks
- Michael Vachon, Co-Founder, Maverick Drinks
- Søren Hansen, Sales Director, Bemakers
Navigating the E.U. Spirits Regulatory Landscape (14:30 – 15:30)
- Pierre Galmiche, Partner, Aramis
- Karolina Pruchniewicz, Managing Partner, Pruchniewicz & Fabbricini Law & Consulting Firm
- Jesse Cortes, Senior Manager, Business Development, Park Street
To view the full lineup of Park Street University speakers and to register for the event, visit www.barconvent.com.
About Park Street Companies:
Park Street Companies is a leading provider of back-office logistics for alcohol industry brands. Its mission is to help emerging and established alcoholic beverage companies build and manage successful brands by providing innovative solutions and exceptional service.
About Bar Convent Berlin:
Bar Convent Berlin is the leading international trade fair for the bar and beverage industry. Bar owners, bartenders, distributors, and manufacturers from almost 90 countries attend the event yearly to make new contacts, learn about product innovations and trends, and attend seminars.