Scotch whisky export volumes are on the rise in Europe—the first time since 2013. Scotch accounts for more than 25% of profits for industry giants Diageo and Pernod Ricard, according to Jefferies International. This would make a significant impact for both companies if this growth continues. As for the US market, the biggest market in the world by value, the premiumization trend continues to rise.
Source: Jefferies International Limited