Tennessee Alcoholic Beverage Market: Regulations, Statistics, Trends, and Wholesalers
Famous for many things, Tennessee is maybe best known for its Tennessee whisky with its world-famous brands like Jack Daniel’s and George Dickel and the illegal production of moonshine during Prohibition. Things have changed drastically over the years, and today Tennessee complies with the US national three-tier system. That is why we have prepared the following guide, sharing vital data like alcohol consumption trends, local rules, and tax info in the Volunteer State. Also, we have prepared a contact form for anyone seeking help and guidance on becoming a distributor or wholesaler and growing their brand in Tennessee.
Tennessee Spirits Volume By Category – 2020 Data
Spirit trends in Tennessee by volume and dollar sales in 2020.
| Category | Volume Sales Thousands, 9-liter cases |
Dollar Sales Millions |
|---|---|---|
| Straight Whiskey | 813 | N/A |
| Canadian Whisky | 326 | N/A |
| Scotch Whisky | 120 | N/A |
| Irish Whiskey | 33 | N/A |
| Gin | 181 | N/A |
| Vodka | 1,171 | N/A |
| Rum | 249 | N/A |
| Tequila | 292 | N/A |
| Cordials/Liqueurs | 206 | N/A |
| Cocktails | 130 | N/A |
Source: Beverage Information Group
Tennessee Wine Volume Sales By Category – 2020 Data
Wine trends in Tennessee by volume sales in 2020
| Category | Volume Sales Thousands, 9-liter cases |
|---|---|
| Table | 3,900 |
| Champagne & Sparkling | 126.4 |
| Dessert & Fortified | 72.7 |
| Vermouth & Aperitif | 4.6 |
Source: Beverage Information Group
Tennessee Beer Volume Sales By Category – 2020 Data
Beer trends in Tennessee by volume sales in 2020
| Category | Volume Sales Thousands, 2.25 Gallon Cases |
Volume Sales barrels |
|---|---|---|
| Craft | 6.4 | 206.2 |
| FMBs & Hard Seltzer | 6.6 | 212.7 |
| Super & Super Premium | 8.6 | 277.0 |
| Light | 19.3 | 624.0 |
| Popular | 3.1 | 99.7 |
| Imported | 3.7 | 118.1 |
Source: Beverage Information Group
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