Texas Alcoholic Beverage Market: Regulations, Statistics, Trends, and Wholesalers
Being the second largest and second most heavily populated state in the USA, Texas is an attractive location for alcohol manufacturers, wholesalers, and distributors. The state follows the three-tier system, so anyone looking to start operations in the Lone Star State will benefit from our guide below that shares vital info like alcohol consumption trends by type, local laws and regulations, and relevant tax info. You should also fill out our contact form below, and a Park Street representative will get back to you with help and guidance on establishing a presence and growing your brand in Texas.
Consumption Trends In Texas
The state of Texas has seen plenty of growth over the last few years. That holds especially true for spirits and wine consumption. Here at Park Street, we’ve put together charts displaying spirits, wine, and beer and the growth comparison by product type. The data is displayed over a five-year period. There’s been a +3.28% CAGR for spirits, +0.91% CAGR for wine, and +0.14% CAGR for beer over this particular 5-year period.
Texas Spirits Consumption from 2015-2020 by 9-Liter Cases
Texas Wine Consumption from 2015-2020 by 9-Liter Cases
Texas Beer Consumption from 2015-2020 by 9-Liter Cases
Texas Spirits Volume Sales By Category – 2020 Data
Spirit trends in Texas by volume and dollar sales in 2020.
| Category | Volume Sales Thousands, 9-liter cases |
Dollar Sales Millions |
|---|---|---|
| Straight Whiskey | 1,961 | $660 |
| Canadian Whisky | 1,296 | $666 |
| Scotch whisky | 511 | $363 |
| Irish whiskey | 187 | N/A |
| Gin | 457 | $194 |
| Vodka | 3,930 | $1,548 |
| Rum | 1,172 | $549 |
| Tequila | 2,678 | N/A |
| Cordials/Liqueurs | 1,154 | $439 |
| Cocktails | 746 | N/A |
Source: Beverage Information Group
Texas Wine Volume Sales By Category – 2020 Data
See below for the wine trends in Texas by volume sales in 2020.
| Category | Volume Sales Thousands, 9-liter cases |
|---|---|
| Table | 13,800 |
| Wine Coolers | Unknown |
| Champagne & Sparkling | 1,500 |
| Dessert & Fortified | 395.7 |
| Vermouth & Aperitif | 62 |
Source: Beverage Information Group
Texas Beer Volume Sales By Category – 2020 Data
Beer trends in Texas by volume sales in 2020
| Category | Volume Sales Thousands, 2.25 Gallon Cases |
Volume Sales barrels |
|---|---|---|
| Craft | 26.0 | 839.0 |
| FMBs & Hard Seltzer | 32.2 | 1040.0 |
| Super & Super Premium | 25.0 | 807.8 |
| Light | 139.2 | 4490.8 |
| Popular | 15.3 | 492.3 |
| Imported | 28.9 | 931.1 |
Source: Beverage Information Group
The Top 10 Spirits Brands
In Texas
Jose Cuervo
Crown Royal
Tito’s Handmade Vodka
Jim Beam Family
Smirnoff
Jack Daniel’s
Patron
Bacardi
New Amsterdam Vodka
Fireball
The Top 10 Table Wine Brands
In Texas
- Coming Soon
The Top 10 Domestic Beer Brands
In Texas
- Coming Soon
Alcoholic Beverage Distributors Located In Texas
The United States operates under a strict three-tier system when it comes to selling alcohol. The “middle tier” of the industry consists of wholesalers or importers. These businesses receive products from the lower-tier, which consists of suppliers and manufacturers. They then sell the products to distributors, who sell them to retailers. The retailers then sell to consumers. All sales must take place within the three-tier system in the United States.
Below you will find an updated list of the top distributors located in the state of Texas. Need more info on the many distributors of alcohol throughout the US? Check out the full list of distributors or fill out the contact form provided.
Wine & Spirits Distributors
Coming Soon
Beer Distributors
Coming Soon
Self-Pitch Distribution Model
In the environment that we operate in today, it can be difficult to find distributors willing to sell your brand.
As you may or may not know, there are hundreds, even thousands of brands and far fewer distribution businesses to move your product through the tiers.
To reduce complication and increase the chances of getting distribution, many use Park Street’s self-pitch distribution approach..
The self-pitch distribution model is comparable to the three-tier conventional distribution model in that goods is distributed to retailers, but the main distinction is that the supplier is in charge of sales and marketing.
Looking For An Importer, Distributor or Back-Office Solution?
Find out why Park Street is a leading distributor and solution in the wine & spirits industry. Contact us to find out exactly what we can do for your brand.