In this recording from Bar Convent Brooklyn, Courtney Schiessl Magrini, Editor-in-Chief at SevenFifty Daily and Beverage Media Group, walks through the evolution of the alcohol industry since the prohibition era. Courtney touches on everything from rapid supplier growth post-prohibition to the consolidation of distribution and suppliers from the 1980’s to 2000’s. She also discusses the digital transformation in the last few years and provides a vision for the future of the industry.
As the on-premise recovers and the digital channels continue to grow, it’s important for beverage alcohol brands to have an omnichannel sales and marketing plan as part of their route-to-market strategy. In this presentation from Bar Convent Brooklyn, David Paul Munoz, Chief Strategy Officer & Partner at Back Bar Project, describes the characteristics of a well-rounded marketing and sales strategy. Munoz emphasizes the importance of establishing objectives that create value for your brand.
In his presentation at Bar Convent Brooklyn, Adam Schuman, Spirits Portfolio Director at Skurnik Wines & Spirits, discussed the distributor’s approach to sales and marketing. Schuman reveals how Skurnik promotes supplier brands through events like tastings and through eye-catching content and education strategies. He also breaks down the role each team within the spirits portfolio plays in the process.
More Resources on Selling Your Brand:
Developing a Retail Channel Strategy
What Are Beverage Alcohol Investors Looking For?