The US is forecast to overtake China as the world’s largest online alcohol market by the end of 2021. Moreover, total alcohol e-commerce value in the US is expected to grow six-fold between 2019 and 2024, according to IWSR projections. The overall value of the online alcohol channel is expected to grow by 42% in 2020, after growing only 11% across ten key markets in 2019. IWSR projects that the total value of alcohol e-commerce will exceed $40 billion by 2024.
Source: The Spirits Business, November 2020